Jeff Koons's approach to creating art represents a significant departure from traditional studio practices, more closely resembling a high-end manufacturing operation than a conventional artist's workshop. Working from his expansive studio in New York with a team that has sometimes numbered over 100 assistants, engineers, and craftspeople, Koons functions as both creative director and quality control supervisor rather than as a hands-on maker. This factory-like approach allows him to achieve the flawless execution and technical perfection that characterize his work.
Koons's production process begins with extensive research and development, often involving computer modeling, material testing, and engineering studies. His "Celebration" series sculptures, for instance, required the development of entirely new casting techniques and finishing processes to achieve their mirror-polished stainless steel surfaces. For works like "Play-Doh" (1994-2014), which took 20 years from conception to completion, Koons collaborated with foundries, metallurgists, and industrial fabricators to solve unprecedented technical challenges, including how to create the appearance of soft, malleable clay in aluminum.
What distinguishes Koons's production method is his insistence on achieving effects that often push beyond the current capabilities of manufacturing technology. His "Balloon" sculptures, despite their seemingly simple forms, require complex internal structures and precise temperature-controlled environments during fabrication to prevent warping or distortion of their perfectly reflective surfaces. This commitment to flawless execution—where no visible evidence of human craftsmanship remains—creates objects that appear almost supernaturally perfect, generating what Koons describes as a "removed" quality that invites viewers to focus on the concept rather than the making of the work.
For his paintings, Koons employs a similarly methodical process, with images designed digitally and then executed by teams of painters following precise color specifications and application techniques. Each painting passes through multiple stages of rendering, with Koons reviewing progress and directing adjustments throughout the process. This systematic approach to art-making, where the artist's hand is deliberately removed from the physical execution, represents Koons's philosophical position that perfect execution allows the concepts embedded in his work to be communicated without the distraction of individual expression or craftsmanship.