American,  b. 1945

Barbara Kruger, a force in conceptual art, was born in 1945. Emerging from the "Pictures Generation" in the 1980s, she uses bold statements to confront viewers with social issues.

Kruger's signature style combines black and white photographs with declarative captions in Futura Bold Oblique or Helvetica Ultra Condensed fonts, often in red. These phrases, using pronouns like "you," "we," and "they," directly address power structures, identity, consumerism, and sexuality.

Kruger's work isn't confined to galleries. She has strategically placed her art on public transportation, buildings, and even consumer products, blurring the lines between art and everyday life. Her impactful messages challenge viewers to critically examine the world around them.

Today, Kruger remains a prominent voice. She has exhibited internationally and received prestigious awards. Her influence extends beyond art, inspiring critical thinking and social awareness.

Barbara Kruger, Untitled (We Don't Need Another Hero), 1987 © Barbara Kruger